Meta: If you’re running an e-commerce site in 2018, then you know just how stiff that the competition can be. Here are the strategies that can help take your business to the next level.
The great thing about the internet is that it allows anybody to create a website and start generating profits with minimal investment. You don’t have to rent an office or storage space, pay employees, or pay expensive bills and insurance. All you need to do is have a product to sell and buy a domain name.
The only disadvantage of these low barriers to entry is that the internet has become flooded with competition. Even if you have a good idea and a great product, it can still be hard to rank above the competition. If you’re an aspiring e-commerce entrepreneur, then the importance of creating a solid business strategy cannot be overstated. A solid business strategy will allow you to rise above all of your competition. One of those businesses is Simply Thick Nectar with it’s wonderful enhancements to drinks.
What Business Strategy Helps E-commerce Sites The Most?
The difference between e-commerce businesses that become a household name and those that stay on the 30th page of Google and never get discovered is a pure strategy. In days past, the best business strategy was just to use blogs, start a solid Google Adwords campaign, and stuff your web pages and meta descriptions full of keywords.
Now it’s not so simple.
Every year people respond less to the traditional advertisement, and according to a recent study published in the Harvard Business Review, the only companies who should invest serious money into search advertising are large brands. Small brands are much better sticking to small outlets where users will actually pay attention to what they’re being sold.
The best business strategy that helps e-commerce sites go big is content marketing. It requires a unique approach to advertising and how you create your company image.
What Is Content Marketing?
So what’s the difference between content marketing and traditional digital marketing?
The difference all lies in the approach. Digital marketing focuses on click funnels which try to draw the viewer to directly making a purchase. In the early days, this used to work. Today, people want more. They want to be given something useful or rewarding in return for their patronage.
The goal of content marketing is, therefore, to give your viewers an experience. They don’t want to feel like their being pimped out to buy more products. Instead, they want to buy into something that they can feel.
Content marketing is probably the oldest form of marketing, and it’s been around since the invention of the printing press. If you ran a business in a busy city in the 1800’s, your best bet to draw in new customers was to create flyers, newspaper ads, and offer free things to draw them in. You would create an iconic image for your business and put that idea in peoples’ minds.
Content marketing on the internet today isn’t too much different. Your goal is to give people useful and interesting content that makes them go away thinking that your business, “isn’t like all the others.” The content that you provide them can come in multiple forms of media, from simple blog posts to live webinars and interviews, and we’ll get into these a little bit further down in the article.
The Importance Of Good Content
One of the biggest mistakes when approaching content marketing is to try and take shortcuts. You may be tempted to hire a bunch of cheap writers and video editors to produce content for you, but this will almost always backfire on you. People and search engine crawlers have an eye for good content, and they know when something isn’t right.
It’s a good idea to do a lot of the work yourself since it will sound far more authentic that way. If you do outsource some of your content marketing (which you will have to do eventually if you grow big enough), you need to make sure that you are getting quality content.
That means posting videos and pictures that are interesting, creative, and engaging. It means writing content that’s well-researched, relevant, and doesn’t try to shove a product in their face. Aside from giving your customers an experience, the second goal of content writing is to build trust. By providing them with good advice and relevant content, you’re proving to them that you’re worth their attention and not another person who just care about how big their wallets are. People will begin to buy into your company image, not just your product.
Once your customers associate your products with a certain type of lifestyle, you’re well on your way to becoming a household name. You’ll be able to draw in new customers easier than ever, and you’ll even create a large base of returning customers.
How To Do Content Marketing Right
So, by now you should understand just how important it is for your business to create good content for your viewers. It’s important to keep your work in perspective, however. Content marketing is more than just throwing up the occasional blog post or posting a few images on your Instagram. It’s something that you need to stay on top on a daily basis.
Keywords, Keywords, Keywords
Keywords are very important as they will help your web content and your business page rank higher on the search engines. The best content marketing that you can do is when your content helps to answer a question or problem that somebody is searching on Google.
Here’s an example of choosing good keywords:
Let’s say that you run an e-commerce site that sells e-cigarettes or vaporizers. If you’re running a blog, you should try to get into the heads of your customers and figure out what might drive them to try your product. Here are a few good keywords which you might want to write about as blog topics:
- “How to quit smoking”
- “Can e-cigarettes help you quit?”
- “Are vaporizers safe?”
These little phrases are keywords. You should pick one or two and include within in your title, article headings, and throughout your post in general. Over time, as your site gets more visitors and gains higher authority on the search engines, your posts and content will be some of the first that new visitors see when they type these search queries into Google looking for an answer.
Once you’ve got your keywords, you need to structure blog posts around them. Your posts should be related to the e-commerce niche that you’re in and should seek to inform, entertain, and most importantly, make people feel good about what they’re about to spend their money on.
A good length for a standard blog post is just over 1,000 words. At this length, the search engines will treat your content as more relevant and important. Your posts should also be linked to high-quality sources (popular blogs and publications, online encyclopedias, and research studies).
Don’t forget to include plenty of visual media in your posts as well. Any good business strategy needs to be able to make use of multimedia. You should always include some pictures or videos in your posts to make them interesting and to break up the text.
Social media platforms are hands-down one of the best ways to promote your content. You just need to spend some time building up your followers. Building a list of followers is as simple as posting interesting content, finding users who may be interested in your product or service and following them. If they like what they see on your site, then they’ll most likely follow you back.
It’s important to note that you shouldn’t be using your social media account to post endless fliers and advertisements. Instead, hire a good photographer who will take high-resolution images and videos that promote your blog posts and sell the lifestyle associated with your product.
You’ll see a great example of this if you check out Harley Davidson’s Instagram page, you won’t see many advertisements. Instead, you’ll see rugged, good-looking models dressed in leather and riding on the open road. Once you see this, there’s a little voice in the back of your mind that makes you want to go buy one, or at least check out their store and see what they have to offer.
Your social media pages should show your visitors how much better their life could be if they used your product.
Wrapping It Up
To recap, the best business strategy to help your e-commerce site is content marketing. The best ways to maximize your content marketing is to choose good keywords, maintain an active blog, and sell a lifestyle using social media. If you put in the effort to create high-quality, interesting, and useful content, you’ll be rewarded with a steady increase in your online profits.