Although SEO can attract a lot of highly converting traffic, many website owners fail to obtain their desired results. The next thing they do is to blame SEO that it isn’t effective. As a matter of fact, SEO works, but they are doing it wrong. Here are the top five ways they fail at it:
1. Poor Keyword Research
The first and foremost thing a good SEO professional would do when starting a new project is proper keyword research. The best keywords are the ones that have the ability to supply a good monthly traffic volume, while not being extremely competitive. These keywords should have a good commercial value. Make sure you decide whether to direct to landing page vs. homepage.
If you go after broad, general keywords, you won’t score too many conversions, the reason being that people searching for these terms are usually in the early stage of the buying process, or they are simply looking for information on that specific topic.
Besides, ranking for general terms is extremely difficult. You may need years to get on the first page of Google, and then you won’t be able to convert all that traffic. If, on the contrary, you pick long tail keywords, but you don’t make sure they can provide enough traffic to be worth it, you may have an easier time ranking for them, but you’ll have low traffic volumes.
2. Poor On-Page Optimization
Many internet marketers believe on-page SEO is dead, so they focus only on acquiring high quality inbound links, without making sure their pages are optimized for their main keywords. They never use H1, H2 or H3 tags, and they don’t optimize their images. Sometimes, such details can make it or break it, so you should always optimize your pages very carefully before proceeding to off-page SEO activities. As many people use image search, you should always strive to be there for them. All your images should have relevant names, titles and alt tags. Many people tend to ignore such details, but they are just leaving money on the table.
3. The Use Of Black Hat Methods
Automation is good, but you have to understand how to do it the right way. Some people use automation software to create thousands of user profiles on various discussion forums, ad to insert a link back to their website, hoping this will enable them to rank faster for their targeted keywords. This is only one example of black hat technique that can kill a website from the SEO point of view. If you want to stay on the safe side, avoid such tools and practices like plague. If you aren’t sure about what is allowed by search engines, you should read their guides to webmasters. You may also want to subscribe to Google’s blog, as they publish lots of news and interesting information that could help webmasters in their SEO endeavors.
4. The Wrong Choice Of Inbound Links
When searching for websites to get links from, many SEO beginners are tempted to target any type of websites, regardless their language, niche or authority. This is an approach that can attract severe Google penalties. Even when they get away with it, these websites are never going to obtain good SEO results, simply because such inbound links have an extremely low authority. The age of beating quality through quantity in link building is long gone. Those SEO agencies who fail to understand this are doomed. If you want to maximize your chances for success, you need to select high authority websites in the same niche or industry as yours, or in a related one. Apparently, targeting only websites that have the same language as yours is highly recommended.
SEO is one of the areas of activity in which being too good can kill your efforts. If you optimize your pages too much, you may trigger some automated penalties. In order to play it safely, you should understand all the rules and best practices of search engine optimization, and then break them every once in a while. If you use the same anchor text for 99% of your inbound links, you are going to land a penalty that could cost you your website, and even your whole business.
These are the top five ways SEO is done wrong. As you can see, you can easily avoid these mistakes, if you pay attention to the best practices and to what the best SEO experts are doing for their own websites. Doing everything by the book won’t guarantee you results, but it will surely increase your chances to get closer to your goals, or even reach them. Moreover, you should always stay on top of the news, so that you can be among the first professionals to react to various algorithms changes. This can give you an important competitive edge that would push your web pages to the top of search.