Sure, we live in a digital age full of eyes glued to their digital devices but business cards have managed to maintain their relevance. The traditional business card might seem outdated but the truth of the matter is this promotional tool will never go out of style.
Here are the six best arguments showcasing the relevance of printed business cards for those operating a small business.
1) Networking is made easy with business cards.
What’s networking without business cards? A discussion leading to absolutely nothing. Think about it. You’re having an incredible conversation with a prospective client. Everything is going great. It’s time to leave. You shake hands and… Walk away? Your words, demeanor, professionalism have all just been thrown out the window because you lack one important component – a business card.
While some business owners might think it’s appropriate to exchange contact information and input it directly into their phones, depending on your client thinking in this manner could result in a client lost. And in business, all hot leads are important. You can’t afford to operate on hopes and dreams. Although it might seem a bit “old school” to hand out a business card, the right one is going to ensure your potential client remembers you.
2) Some situations call for business cards.
Imagine you’re on a bus, a train, an airplane – any fast-moving environment. You’ve just managed to strike up a conversation with a potential client and it took a turn for the better – he’s interested in doing business. As the newly acquired hot lead is about to leave, they ask, “Do you have a business card?”
The time to input a phone number into this hot lead’s phone is just not there. And even if he does manage to get his phone out, type your phone number in, and save your contact information, is it going to be accurate?
This time constraint is perfect for issuing a business card. The fact of the matter is there simply aren’t enough seconds before the lead’s departure to write the contact information down. You never know when a hot lead is going to need your business’s information in an instant. It’s times like these that call for business cards.
3) While the digital wave is here, some people don’t have a digital device.
It’s crazy, really, but some people simply have not reached the digital age yet. There are quite a few people in the world who don’t own a smartphone and even if they do, they might not have it with them when you meet them. Some people forget their smartphones at home or in the car while others don’t see the need for one. Sure, they might be living in “The Stone Age,” but who are we to judge?
There are also people who don’t even have personal computers at home! With this being the case, understanding there are people who still need print to ensure they become the loyal customers you’re seeking means carrying business cards to hand out when a potential client needs one.
4) Business cards are great for referrals.
When you pass out business cards, giving more than one can result in gaining multiple new customers. The person you hand your cards to might have friends who need your product or service. With this said, ensuring they have more than one of your business cards – or even just one – means when they talk about your company, they’ll have a card to show or give to their friends.
This is especially good for companies sporting hard-to-remember names. For example, imagine a client is trying to refer your company but without a business card to reference, they refer their friends to “J.C. Services” rather than “J.T. Services.” J.C Services will be psyched for the referral but you’ll have just lost a potential client!
5) Business cards help people trust your business.
Trusting a business is hard for some people. If they don’t know you or your business personally and your business lacks an established reputation, your business card will be all they have to judge you by. By printing up some impressive business cards, you’ll help your business gain trust and show people your business is legitimate in the process.
Accountability is important to customers and having a business card showing your business’s name will provide them with peace of mind as they work with you. In turn, you’ll find clients feel at ease when hiring your company because they know you stand behind the work your company does and the products it sells.
6) Businesses are always ready to assist customers
While we’re living in this digital era full of instant gratification, there are times digital devices don’t work in our favor. Whether a client is out in the middle of nowhere suffering from the dreaded “dead zone” syndrome or experiencing an Internet outage, their smartphones won’t always work. The instantaneous nature of a smartphone dies in certain circumstances and when it does, a business card comes in handy.
Regardless of where the client is, they can access the business card they tucked away in their wallet. These convenient pieces of paper are perfect for those suffering from a lack of Internet. A client’s ability to reach your company’s information should not depend on Internet access.
Break the limitations of the digital world; print business cards.
Brandon Stapper is the Chief Executive Officer of Nonstop Signs, a Los Angeles Printing Company. At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.