In the past, all Internet exploration took place on a computer. But since the ubiquity of smartphones, so much more web browsing happens on mobile devices rather than traditional computer screens, especially since many smartphones are now much faster than desktop Macs of other devices. Because of this, it’s important that you’re able to showcase your website in the way that your visitors will most likely be using it: on their smartphone. This means that you’re going to have to make a few tweaks so that your site can be seen both on a computer or laptop as well as on smaller devices. To help you in doing this, here are three tips for optimizing your website for mobile.
Make Your Design Touch-Friendly
Above all else, your mobile website has to be usable to people come to it from their smartphones or tablets. Because the screens of these devices are so much smaller than those of a computer, it’s important that you’ve created your design so that it’s easy for someone to navigate around with their finger. According to Preston Pierce, a contributor to WebDesignerDepot.com, a mouse is much more exact for navigation while a finger can easily make mistakes if certain buttons are too close together. So rather than requiring your visitors to zoom in on the screen in order to give a command, try your best to just make the design as touch-friendly as you can.
Keep Everything As Simple As Possible
As was mentioned above, the screens of mobile devices are much smaller than for laptops, computers, and even tablets. Because of this, it’s so easy to have a design that’s too complicated or messy when shown on the small screen of a smartphone. If your visitors feel like your mobile design is uninspiring or difficult to manage, they likely won’t visit your site again, which can be detrimental to you. So especially when designing with mobile visits in mind, Jamie Turner, a contributor to Social Media Examiner, recommends that you keep everything as simple as possible. Eliminate everything except the key pieces of information that someone would need when visiting your mobile website. If they do want or need more information, your full website is always there to provide that.
Get Rid Of Flash
Mobile users are used to having images tell the main points of the story that someone’s trying to convey. To best do this yourself, you might be tempted to rely on video to help you. Just be careful, however, that you never use Flash on a website meant to be mobile-friendly. According to Ryan Shelley, a contributor to Search Engine Land, most smartphones can’t view Flash, so it’s a much safer bet to use Java or HTML when adding more elements to your site.
If you have a website that you’re hoping to optimize for mobile, consider using the tips mentioned above to help you learn how to do just that.